About Us

V ATHLETICA combines quality, style, and affordability in apparel and equipment for athletes in every aspect of their lives. 

Founded in 2021, V ATHLETICA exists to provide more options to more athletes in and out of their sport. 

CEO Svetlana Vanyo on her vision for V ATHLETICA at its launch: "I have big dreams that V ATHLETICA will grow to serve a diverse group of athletes in a variety of markets, but I won't sacrifice quality for speed. I will be selective about the products I launch to ensure that V ATHLETICA provides excellence in equipment and apparel." 

Svetlana Vanyo is a swimmer, coach, entrepreneur, wife, and mother. 

At an early age, Svetlana dreamed of swimming at the Olympics, and she worked to achieve that goal in her native country, Russia.  Svetlana competed on the Russian Junior National and National Swimming Teams in her youth and made the Olympic Team in 1996. 

After migrating to the United States, Svetlana has taught swim lessons, coached on swim teams, and managed  aquatics departments at a private health clubs. 

As her three daughters grew older and developed their own passion for swimming, Svetlana began outfitting them with the latest tech suits, parkas, and equipment. But she was never fully satisfied with the available gear or apparel, especially given their expense. 

Svetlana created V ATHLETICA because she wanted to give athletes (and parents) more outfitting options than currently exist on the market today. While early products will target her familiar sport of swimming, Svetlana's vision for V ATHLETICA is to serve a wide variety of sports, apparel, and equipment so that athletes everywhere can benefit from her drive to offer quality, style, and affordability in each of her products.